How To Develop Your Unique Sales Point and Boost Your Business

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1. Determine who your ideal prospect or customer is

The first thing is to determine who your best prospects or customers are for the product or service you’re offering. This becomes your target or niche market. It should have sufficient demand for what you have to sell.

2. Finding your target audience

Once you know the pain points and solutions that your product or service delivers, research and find the people that are looking for the solutions your product or service provides.

3. What are their daily lives like?

Find out their hobbies, likes, and dislikes. Where do they shop? What preferences do they have - cultural, political, etc. What are their spending habits, what clubs and associations do they belong to or are affiliated with?

4. What are their challenges, needs, and interest?

This is where you match your product/service delivery to the pain points and solutions your target audience faces. It is a crucial part of developing your USP.

5. Differentiate your product or service from your competitors

A key point of selling anything amidst competition and the noise of advertising in the market is to show how your product/service is different, unique, or distinct in some way that stands apart from your competition and makes yours the best choice in the mind of the prospect or customer.

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NOW PRETEND THAT THE PERSON YOU’VE JUST DESCRIBED AND IDENTIFIED IS STEPPING INTO AN ELEVATOR WITH YOU AND AFTER YOU’VE EXCHANGED HELLOS…. YOU ARE ASKED; “What do you do?”

Write your response out and make sure it is no more than 30 seconds and that it provides information that meets at least three of the 4U’s of a powerful USP.

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Roy Landers

Roy Landers

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Business attorney, entrepreneur, content marketer, and published author. I help you communicate your marketing message and generate sales. www.roylanders.com