Direct mail is alive and well and very effective — Direct mail is declared to be dead when it comes to many marketing discussions. However, that idea is just plain wrong. Statistics show that Direct mail is alive and well and is still one of the best marketing tools available to build and scale a business. If you’re not using…

Read this article to find out what it is… So many people are stuck in jobs and careers they hate but they’re either too comfortable, afraid, or just don’t know what to do in order to break out of the thing that they dread everything day. So many wake up…

Leaders are not born. They develop over time. Leadership is one of the most searched for topics on the internet. According to Ubersuggest, one of the most popular keyword search engines, the term leadership is searched over 160,000 times every 30 days or less. …

Diversity, equity, and inclusion must go beyond the employee workplace America has a race problem. No matter how much it is denied the truth is that racism is a major issue in our country and until its ugliness is faced and serious solutions and policies are put into place to…

What you do every day ultimately will determine your success — I love learning about stories that relate to the success principles of running a business and how they can make a huge difference in grasping a concept and applying it to a business to help make it better. The story of a common principle that both the Lion and an…

Lessons in leadership to pave the way for preservation and prosperity We were in the middle of the Gulf of Tonkin patrolling the waters off the coast of North Vietnam and then it happened. …

Equity and inclusion require change and cooperation from different perspectives to work. — There is a fable about a giraffe and an elephant that depicts an interesting reality when it comes to diversity, equity, and inclusion. In a small suburban community, a giraffe had a new home built to his family’s specifications. It was a wonderful house for giraffes, with soaring ceilings and…

Imagine you’re on an elevator ride and only have seconds to tell your story Have you ever walked into an elevator and met someone who asked what you do? It’s happened to me on a number of occasions or I’ve entered an elevator and heard somebody ask another person “what…

Focus on being the captain of your ship and sail the seas your way You know the feeling. You’re faced with a challenge that you’ve never had to face before. Perhaps it was a physical challenge, emotional, or a mental one but they all generate similar reactions. Palms start to…