10 Powerful Marketing Principles That Every Small Business Should Know

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What Is Marketing?

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Here Are The 10 Ways To Make Marketing Work for Your Business

1. Always target a marketing niche

2. Remember to provide beautiful music on the radio station that your niche listens to every day.

3. People will pay for “a good experience.” Everything else is secondary.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

4. Differentiate or die — nobody is interested in another same old product or service.

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  • Branding — stories of how your company serves the community and gives back in a unique way than any other competitor.
  • A guarantee that lasts longer than any other company.
  • Delivering service that no competitor can match
  • Many more ways…

5. If you are not part of the solution you are part of the problem.

6. A company’s guest or customer list is its most valuable asset. (Build a herd, a flock, or tribe and put a fence around them and constantly feed them)

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7. Death and life are in the power of the tongue — (Proverbs 18:21)

8. Marketing is not about the product or service, it’s about perception.

9. The law of focus — stay focused on the outcome you want.

10. Vision without action is a daydream. Action without vision is a nightmare.

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Business attorney, entrepreneur, content marketer, and published author. I help you communicate your marketing message and generate sales. www.landerslaw.com

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Roy Landers

Roy Landers

Business attorney, entrepreneur, content marketer, and published author. I help you communicate your marketing message and generate sales. www.landerslaw.com

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